How do you keep those giant Airbuses and Boeings in the air, at optimum performance, with perfectly debugged technology? Engineer Etienne Borgeat knows how, because he has... the know-how. With a serious passion for racing cars, Borgeat understands what it means to run machines at maximum speed. It's the sort of thinking that drives his success at PCO Innovation, a company that is dedicated to improving the work process, through a system known as Product Lifecycle Management, or PLM. PLM is technically a branch of IT, which many IT companies won't touch, since it involves very intricate and sophisticated systems. How he negotiates the pinhook curves and helps companies navigate the multiplicity of obstacles along the way is the focus of another edition of The World Show.