Burt Wolf: Travels & Traditions

The History and Science of Shopping

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The two questions travelers ask most often are, "Where should I eat?" and "Where should I shop?" In this program, Burt takes a look at the history of shopping from its beginnings in 17th century London and the first department store in Paris, to New York's Fifth Avenue and the auction of a 92-million dollar painting at Sotheby's. We find out how the brains of men and women make them shop differently, who introduced the idea of ready-to-wear clothing and why. We see how the French Revolution changed the way people shopped, how the shopping bag and the price tag were invented, and why the survival of a nation can depend on how it shops.
 

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