A Most Trusted Medium
Quality & ExcellenceBy associating your business or organization with us, you associate with both the quality and the local orientation of public television. PBS is one of the most recognized brands in the country, and according to the Roper organization, "the most trusted public institution in America." Vermont Public Television has served this regional broadcast community for forty years. Our membership includes nearly 30,000 households in a wide multi-state/province region.
A Well-Thought-Out DecisionBased on Nielsen data, each week about 113,000 distinct viewers come to watch Vermont Public Television. Their visit is usually a well thought out decision. This is "appointment television" with a program that is special to them. This audience includes one of the most desirable demographic in the advertising industry, with higher education and income levels. Moreover, they are not very reachable with other media. Underwriting or sponsorship of our programming allows your business to meet this audience, and deliver your company's message. It has real impact.
68% of viewers believe that our underwriters have a commitment to quality and excellence.
Support a Cause
81% of viewers are likely to switch brands when price and quality are equal to support a cause.