A Most Trusted Medium

Quality & Excellence

By associating your business or organization with us, you associate with both the quality and the local orientation of public television. PBS is one of the most recognized brands in the country, and according to the Roper organization, "the most trusted public institution in America." Vermont Public Television has served this regional broadcast community for forty years. Our membership includes nearly 30,000 households in a wide multi-state/province region.
 

A Well-Thought-Out Decision

Based on Nielsen data, each week about 113,000 distinct viewers come to watch Vermont Public Television. Their visit is usually a well thought out decision. This is "appointment television" with a program that is special to them. This audience includes one of the most desirable demographic in the advertising industry, with higher education and income levels. Moreover, they are not very reachable with other media. Underwriting or sponsorship of our programming allows your business to meet this audience, and deliver your company's message. It has real impact.

Statistics

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Commitment

68% of viewers believe that our underwriters have a commitment to quality and excellence.
 
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Support a Cause

81% of viewers are likely to switch brands when price and quality are equal to support a cause.

Vermont PBS educates, informs, entertains and inspires Vermonters to be lifelong learners and engaged in their community.

The importance of PBS

John Killacky of The Flynn Center talks about the importance of PBS, and showcasing great art like the upcoming Independent Lens film, "Born to Fly." Watch the video!

Our Productions

Original series, specials, documentaries and web shows produced by Vermont PBS

CEO Holly Groschner is "Talkin' Vermont"

Holly is on a mission to get to know more Vermonters, what inspires them, what makes them tick, and to learn how Vermont PBS can better serve. Watch the video...

Poetry Out Loud

10 finalists from Vermont high schools brought their performances to the Vermont PBS studio for the state finals competition. Watch these captivating presentations now!

Vermont Winners!

Check out winning Vermont entries to the 2015 PBS Kids Writers Contest!

Vermont PBS PLUS!

Learn about our second HD broadcast service offering alternative programming and more content from local and regional producers.

Lifelong Learning

Vermont PBS Announces First Recipient of Public Media Ambassador Award

Vermont PBS is pleased to recognize Vermont native Raney Aronson-Rath with its first annual Vermont Public Media Ambassador Award, in recognition of Vermonters whose vision and leadership are advancing the role of public media in the digital age. Read the press release. Just in: Raney Aronson named executive producer for Frontline!


Vermont PBS Garners Emmy Nominations and a Webby Honor

Vermont’s statewide public television service, has just received four New England Emmy Award nominations for its local productions. Read more!


Be in the know!

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